Mind Racing
NullMedia
Racing cars with the power of your mind! Whether you're organising a corporate function, designing a trade stand for an exhibition, or delivering a brand experience - your aim will be to attract and engage your audience. Mind Racing was developed to be the perfect tool for gathering and captivating a crowd, using a surprising blend of traditional and next generation technologies to intrigue and entertain.
Brochure PDF
Just Dance Now
Coca-Cola & Ubisoft / Biborg & Sedley Place
Getting everyone in Piccadilly Circus dancing! Massive brand activation for Ubisoft's Just Dance Now.
Video courtesy of UbisoftLondon Olympics 2012
Coca-Cola & LOCOG / Sedley Place
Live scores, automatic medal celebrations, and simulcasting of the offical BBC TV Olympic feed.
Video courtesy of Sedley PlaceShare a Coke
Coca-Cola / Sedley Place
See your name up in lights with Share-a-Coke at Piccadilly Circus. Another huge hit with the public!
Video courtesy of Sedley PlaceLondon Fashion Week
Coca-Cola & Burberry / Sedley Place
Another first for Piccadilly! Live video streaming, direct from Burberry's catwalk to the public.
Video courtesy of Sedley PlaceWorld Cup 2010
Coca-Cola & FIFA / Sedley Place
Live football scores, Sky News ticker, and an award winning experiential campaign.
Video courtesy of Sedley PlaceTweet Your Christmas Wish
Coca-Cola / Sedley Place
See yourself and your Christmas message on the iconic Coca-Cola screen at Piccadilly Circus.
Video courtesy of Sedley PlaceRetro Poster Maker
Coca-Cola / Sedley Place
Celebrating 125 years of Coca-Cola with a very personalised photo campaign.
Video courtesy of Sedley PlaceLive Tube Status Updates
Coca-Cola & TFL / Sedley Place
In a partnership lasting five years TFLs network status was displayed in realtime on the Coca-Cola screen.
Real Racing Experience
Hyundai & EA / e.style
Bringing the Real Racing game to the big screens at Piccadilly Circus.
Video courtesy of Hyundai15 Second Films
Samsung / Cheil
Offering aspiring filmmakers the chance to see their Instagram creations on Samsung's big screen!
Video courtesy of CheilGalaxy Note Portraits
Samsung / Cheil
Using artists to draw stunning caricatures of the public, and put them up on Samsung's big screen.
Video courtesy of CheilValentines Day Campaign
Samsung / Cheil
Take a photo, write a message, and see yourself on the Samsung LED screen. Always a crowd favorite!
Olympic Torch Campaign
Samsung / Sedley Place
Having your picture taken with the Olympic Torch and David Beckham = Social media heaven.
Video courtesy of Sedley PlaceGalaxy Strikes Back
Samsung / Cheil
An interactive game installation for Samsung's flagship store. Use your mobile phone as the controller.
#GrannySamsung
Samsung / Cheil
Granny Samsung lived on the Piccadilly Circus screen over Christmas. She was... different!
Video courtesy of CheilTrent Bridge
SysDev
A comprehensive multi-screen match presentation solution for an internationally renowned stadium.
Diageo Screens
Sedley Place
Creating an entrance with an outstanding architectural LED screen installation.
Manchester Tower Screen
City Gateway Media
Manchester's iconic Piccadilly Station is home to this equally iconic skyscraper format screen.
